It's time you take
control of your


Formulate DecisionCloud

20-50% of all promotions generate no noticeable sales lift. And as much as 20-30% hurt your profit! Do you want to find out which promotions that are working? And how much you should discount your products?

Then you should try Formulate DecisonCloud.
It's an easy to use promotion analytics platform for online and offline merchandising teams.


What you can expect


+3-5% higher

Find promotions that grow
your total category sales and
grow your profitability by 3-5%


+3-5% more
vendor funding

Get hard facts that help you
discover growth opportunities
together with your suppliers


Limit stock-outs
& overstock

Avoid stock-outs and over
stock with accurate forecasting
of promotions volumes




You can stream or upload data to Formulate DecisionCloud from your e-commerce platform, ERP or BI system using our smooth API, FTP or plugin.


How we help you

Formulate DecisionCloud gives you the facts, forecasts and recommendations you need to make more profitable promotions with your team and your suppliers.

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See the True Lift™ from your promotions and understand which ones you should continue and which ones you should stop.


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Make accurate campaign forecasts of your campaign volume and profit in real time. And create campaign plans for thousands of products.


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Show your suppliers how they can improve their campaign performance, share data and set commons goals.

Understand how much you should promote different products and which offerings and marketing actions work best for specific categories.

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Science working
for you


Based on years of marketing research

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Machine learning
We use state-of-art analytical models that are powerful and fast

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Smooth set-up
Thanks to plugins to your
e-commerce platform and
clever APIs 

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Full automation
We do all the data wrangling and analysis for you - no modelling expertise required